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Nokia is expected to unveil a new smartphone tomorrow featuring PureView camera technology. There's just one problem: that branding might not mean what some customers think.
In a tweet this morning, Nokia imaging head Damian Dinning said that the "PureView" branding "is NOT a single specific feature or specification." That came just minutes after he said that the technology is "about blending optics, pixels, and image processing in new and different ways to allow you to do things you otherwise cannot."
Dinning also laid down the death knell: "as said many times before, it's NOT about the number of pixels, but what you do with them." He ended that tweet with the hashtag "#getoverit."
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