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Bollywood actress cum singer Shraddha Kapoor doesn’t need an introduction in the Indian Filmdom. The latest news we heard that she has stepped into her dream world to fulfil her dream as designer.
She had launched her designer apparels named as ‘Imara’ on the very first day of India Fashion Week and has fulfilled her dream turning as designer.
Universal Sportsbiz Pvt Ltd (USPL) has co-produced along with Amazon and she told, "It was always a dream to create my own fashion label and partnering with Anjana of USPL made my dream come true. Imara is all about the fairytales and this is my fairytale coming true".
She continued as, "My collection is a modern Indian adaptation of classics, from once upon a time that experiments with ethnic designs and offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman. Smart and independent, open and free".
She concluded, "My style statement is extremely reflective of my personality, young and vivacious. I also believe that looking good is about feeling great and everything I wear is accesorised by confidence".
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