Every department in the casino has a role to play, and each is important for different reasons. The casino marketing department is vital to the success of the casino. Consider the breadth of responsibility held within the casino marketing mix: promotions, advertising, player evaluations, player clubs, host staff, comps, ratings and slot marketing - and this is just to name a few. While it would be exaggeration to suggest that players would stop coming to the casino if these disappeared, we would miss out on exponentially increasing revenue opportunities should we choose to not take advantage of all that the casino marketing department can offer.
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